Briefs
and Specifications - Essential Ingredients to Web Site Redesign Success
So you’ve decided that your Web site needs an overhaul. Before you
start work, you and your Web design firm need to do a bit of planning.
Writing
a Request For Proposal
You know your Web site needs an overhaul and you know you don’t want
to do the work in-house. It’s time to write a Request For Proposal,
or RFP, which you will then send out to prospective Web design firms
for bids.
The "Internet
Marketing Plan" - Your Roadmap to Success
It never ceases to amaze me how few companies have a suitable Internet
marketing plan, let alone one that is actively maintained.
Permission Marketing
Building a trusting relationship with your Web site visitors starts
with the common sense approach known as "permission marketing."
Legal Landmines
In the case of operating an online presence and the subsequent legal
issues that follow, what you don't know may very well hurt you.
Focus on
the Right Keywords
The most critical step in having a search engine-friendly Web site
is to choose the key words or phrases that are most relevant and popular
with your target audience.
On Time, On Budget
Unless you have unlimited resources, you'll probably want to minimize
the time and cost required to revamp or expand your Web site.
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